Business Model
Value Proposition
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Provide a highly curated selection of luxury apartments in Canada for discerning buyers, investors, and international clients.
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Deliver white-glove service that combines market expertise, confidentiality, and personalized property matching.
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Offer access to exclusive, off-market, and pre-market listings not available on public platforms.
Customer Segments
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High-Net-Worth Individuals (HNWI) – Local and international buyers seeking primary or secondary residences.
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International Investors – Clients looking for stable, profitable property investments in Canadian markets.
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Relocating Professionals – Executives, diplomats, and entrepreneurs moving to Canada who need seamless housing solutions.
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Lifestyle Buyers – Families and individuals seeking premium locations, design, and amenities for personal lifestyle upgrades.
Revenue Streams
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Service Fees (CAD) – Transparent, fixed-fee packages (Essentials, Concierge, Investor Pro) paid upfront or in stages.
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Brokerage Commissions – Earned from successful property transactions, where regulations allow.
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Consulting & Advisory – Premium add-ons such as tax/legal introductions, investment analysis, relocation support.
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Partnership Referrals – Revenue from partnerships with developers, relocation firms, interior designers, and property management companies.
Channels
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Website (primary lead generator with SEO, luxury branding, and property showcases).
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Targeted digital marketing (Google Ads, social media, luxury lifestyle platforms).
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International real estate expos and luxury investment events.
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Referral network (law firms, private banks, wealth managers, relocation services).
Customer Relationships
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Personalized & High-Touch – Dedicated advisors assigned to each client.
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Confidential & Discreet – Secure handling of sensitive information, private tours.
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Long-Term – Ongoing support post-purchase (leasing, resale, portfolio building).
Key Activities
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Curating and verifying luxury apartment listings.
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Conducting market research, price comps, and investment analysis.
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Providing consultations, viewings, and negotiations.
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Building and maintaining partner networks (legal, financial, design, relocation).
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Marketing and brand development to attract international clients.
Key Resources
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Experienced real estate consultants with luxury market expertise.
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Exclusive access to private and developer property networks.
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Digital platform (website, CRM, secure client portal).
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Partnerships with legal, tax, and relocation service providers.
Key Partnerships
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Real estate developers (for pre-launch and exclusive access).
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Mortgage brokers and private banks (financing solutions).
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International relocation agencies.
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Law firms and tax advisors specializing in cross-border transactions.
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Luxury service providers (interior design, concierge, property management).
Cost Structure
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Marketing and client acquisition (SEO, paid ads, event sponsorships).
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Salaries and commissions for real estate consultants.
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Technology (website, CRM, secure communication tools).
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Legal, compliance, and licensing fees.
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Partnership and referral incentives.
Competitive Advantage
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Combination of curated selection, international focus, and white-glove service not offered by general brokerages.
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Transparent pricing model with service packages.
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Strong network for off-market and exclusive listings.
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Expertise in handling international and investment-focused buyers.