Business Model


Value Proposition

  • Provide a highly curated selection of luxury apartments in Canada for discerning buyers, investors, and international clients.

  • Deliver white-glove service that combines market expertise, confidentiality, and personalized property matching.

  • Offer access to exclusive, off-market, and pre-market listings not available on public platforms.


Customer Segments

  1. High-Net-Worth Individuals (HNWI) – Local and international buyers seeking primary or secondary residences.

  2. International Investors – Clients looking for stable, profitable property investments in Canadian markets.

  3. Relocating Professionals – Executives, diplomats, and entrepreneurs moving to Canada who need seamless housing solutions.

  4. Lifestyle Buyers – Families and individuals seeking premium locations, design, and amenities for personal lifestyle upgrades.


Revenue Streams

  1. Service Fees (CAD) – Transparent, fixed-fee packages (Essentials, Concierge, Investor Pro) paid upfront or in stages.

  2. Brokerage Commissions – Earned from successful property transactions, where regulations allow.

  3. Consulting & Advisory – Premium add-ons such as tax/legal introductions, investment analysis, relocation support.

  4. Partnership Referrals – Revenue from partnerships with developers, relocation firms, interior designers, and property management companies.


Channels

  • Website (primary lead generator with SEO, luxury branding, and property showcases).

  • Targeted digital marketing (Google Ads, social media, luxury lifestyle platforms).

  • International real estate expos and luxury investment events.

  • Referral network (law firms, private banks, wealth managers, relocation services).


Customer Relationships

  • Personalized & High-Touch – Dedicated advisors assigned to each client.

  • Confidential & Discreet – Secure handling of sensitive information, private tours.

  • Long-Term – Ongoing support post-purchase (leasing, resale, portfolio building).


Key Activities

  • Curating and verifying luxury apartment listings.

  • Conducting market research, price comps, and investment analysis.

  • Providing consultations, viewings, and negotiations.

  • Building and maintaining partner networks (legal, financial, design, relocation).

  • Marketing and brand development to attract international clients.


Key Resources

  • Experienced real estate consultants with luxury market expertise.

  • Exclusive access to private and developer property networks.

  • Digital platform (website, CRM, secure client portal).

  • Partnerships with legal, tax, and relocation service providers.


Key Partnerships

  • Real estate developers (for pre-launch and exclusive access).

  • Mortgage brokers and private banks (financing solutions).

  • International relocation agencies.

  • Law firms and tax advisors specializing in cross-border transactions.

  • Luxury service providers (interior design, concierge, property management).


Cost Structure

  • Marketing and client acquisition (SEO, paid ads, event sponsorships).

  • Salaries and commissions for real estate consultants.

  • Technology (website, CRM, secure communication tools).

  • Legal, compliance, and licensing fees.

  • Partnership and referral incentives.


Competitive Advantage

  • Combination of curated selection, international focus, and white-glove service not offered by general brokerages.

  • Transparent pricing model with service packages.

  • Strong network for off-market and exclusive listings.

  • Expertise in handling international and investment-focused buyers.